John Lewis has reported a record Christmas period, with online sales accounting for nearly a third of all sales.
The department store saw total sales rise 7.2% to £734m for the five weeks to December 28, with like-for-likes up 6.9%. The bulk of the growth came from online sales, which were up 22.6% and now account for 31.8% of the business, while in store sales rose 1.2%.
Fashion sales, including beauty products, rose 8.5%, making it the second-best performing category after electricals and home technology.
The business broke several records over the period. Black Friday (November 29) was the biggest ever day for online orders, the final pre-Christmas week (ending December 21) broke the £160m barrier for the first time and the first day of clearance in branches (December 27) was the biggest ever day, with John Lewis taking £35.6m.
Andy Street, managing director of John Lewis, said it had been “a genuine omnichannel Christmas”.
He added: “This Christmas has seen trade take a different shape to previous years, with an early peak driven by Black Friday and a huge surge in the final 10 days. Many of the big online shopping days and weeks occurred earlier in the period but shops were packed in the last-minute rush on ‘manic Monday’ (23 December) when we saw our city centre shops record peak days.
“I am extremely pleased with the results of the past five weeks. Our growth of 7.2% is broadly based and we expect to have outperformed the market. It bodes well for trade in 2014.”