Online sales growth dropped 9.8% in August against July, but year-on-year, e-tail sales were up 15.1%, according to the IMRG Capgemini e-Retail Sales Index.
Back to school sales helped footwear buck the trend, as strong growth was seen in the accessories and footwear sectors, rising by 18% and 7% month on month respectively. After a strong July, all sectors (except footwear and accessories) experienced negative month on month growth.
Mike Petevinos, head of consulting for retail at Capgemini UK, said: “ Online sales are starting to mirror more closely seasonal retail patterns, experiencing a dip in August for the second year running.
“Similarly, whilst year on year growth continues to be strong at around 15% it does reflect the market’s progression up the maturity curve and away from the 60%+ growth rates we’ve seen in the past. It is important to acknowledge the inevitable impact of faltering consumer confidence, with shoppers opting for lower cost accessories in preference to big ticket items.”