More shoppers than ever before took to their computers and smartphones this Christmas Day, according to web services group PCA Predict.
Online sales were up 21% on Christmas Day, compared to last year. However, an earlier start to clearance for many retailers led to a 3% drop in online sales on Boxing Day.
The peak time on Christmas Day was between 9pm and 10pm, as people found time to browse before bed. About 42% of shoppers used their phones to bag bargains.
Jamie Turner, co-founder of PCA Predict, said: “As retailers started their sales early this year, we did not see the usual surge in online shopping on Boxing Day.
”Instead, consumers had the convenience of being able to browse online throughout the entire Christmas period to find deals and discounts.
”This demonstrates the monumental impact Black Friday has had on both the industry and consumers’ shopping habits this year and it will be interesting to see if this trend will continue next Christmas.”