Some 62% of shoppers believe shopping online will save them money during the credit crunch according to a poll conducted by discount etailer M&M Direct.
Some 61% of the 1,000 people polled by M&M Direct and Voxpopuk.com, said that they would now be actively looking for bargains while 56% said they would save money by not spending so much on luxury items.
45% of respondents said that bargains were easier to come by online.
When asked if the credit crunch would affect their broader spending habits, 48% of respondents said no, while 54% said that it would not affect their decision to purchase cars, holidays or other large expensive items.
M&M Direct chief executive Steve Robinson said: "The survey shows that the UK consumer is in the process of becoming savvier when it comes to spending money. They want to continue to shop for what they want, but realise they can find bargains online and cut back in key areas to help combat the effects of the credit crunch."