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Online spending slows

Year-on-year online sales growth slowed to 14.8% in September but shoppers are still splashing out on clothes online - spending 23.6% more in September against the previous month.

The IMRG Capgemini e-Retail Sales Index, which measures online spending patterns, said that September was now the third consecutive month where year-on-year online sales growth had fallen below 20% although shoppers still spend £4.8 billion online during the month. Growth in September 2007 was 73.2%.

However online fashion, footwear and accessories shoppers took advantage of early winter deals because of the unseasonal cold weather at the start of the month.

IMRG managing director Jo Evans said: "The current economic climate will prove a testing time for UK online retailers and consumers alike. For shoppers looking to make the most out of their squeezed spending resources, buying online gives them the opportunity to find and compare products and prices easily and efficiently. Online retailers will need to ensure that they are prepared and ready to meet their customers' requirements by providing good product display and availability, with easy to follow payment and delivery information, in order to make the most of the current situation."

Readers' comments (1)

  • Nice and useful article, thank you.
    Still I believe it encompasses only UK online market. Do not forget if you have online shop you can aim on much bigger markets such as EU (No border and customs restriction). So I believe there is no decrease and on the contrary - there is an increase in online sales overall.
    And it will increase in future much much faster. Why? Because many people like shopping in a comfortable environment, any time, not stuck in a traffic jams or feeling pressure from salesman. Logistics are proven to be in time so you may return items etc. It is not a problem.
    You were saying compete with prices is essential thing. I believe that the price is not the main factor the user is going to buy or not your product. It depends on the product though. If it's unique, improved or given at a very comfortable environment - people will buy it. Currently those days have gone far away if you want to sell your items just listing them. You need reviews, blogs, independent opinions, live coverage etc...This is new kind of marketing after all.

    Jolanta,
    The owner of online womens clothing boutique - http://www.fedorastyle.com

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