Year-on-year online sales growth slowed to 14.8% in September but shoppers are still splashing out on clothes online - spending 23.6% more in September against the previous month.
The IMRG Capgemini e-Retail Sales Index, which measures online spending patterns, said that September was now the third consecutive month where year-on-year online sales growth had fallen below 20% although shoppers still spend £4.8 billion online during the month. Growth in September 2007 was 73.2%.
However online fashion, footwear and accessories shoppers took advantage of early winter deals because of the unseasonal cold weather at the start of the month.
IMRG managing director Jo Evans said: "The current economic climate will prove a testing time for UK online retailers and consumers alike. For shoppers looking to make the most out of their squeezed spending resources, buying online gives them the opportunity to find and compare products and prices easily and efficiently. Online retailers will need to ensure that they are prepared and ready to meet their customers' requirements by providing good product display and availability, with easy to follow payment and delivery information, in order to make the most of the current situation."