OnOff, the off-schedule London Fashion Week event, will relocate to a new venue next year as its organiser, fashion events agency, Doll, looks to cut the number of catwalk shows in order to focus on installations.
OnOff is looking at new buildings and new ventures for its February 2009 edition.
Director Lee Lapthorne said designers and buyers were opting for smaller, more intimate installations rather than traditional catwalks.
“Gone are the days when designers would create a 60-piece collection for a catwalk show,” he said. “Designers are creating hand-crafted, one-off pieces, which buyers really go for. So we’re creating a more boutique, salon-like feel for designers to showcase in.”
Lapthorne added that LFW is still a strong PR opportunity for designers, but it lagged behind Paris Fashion Week in terms of commercial success.
“London is fantastic for showcasing your collection and making your mark,” he said. “But it’s not a marketplace for selling.”
OnOff will take place at the Royal Academy of Arts in London from September 15-19. Designers showing on the catwalk at the event include Sinha-Stanic, Danielle Scutt and Felder Felder.
Exhibition designers include Alexander Koutny, Deborah Henning and Neurotica. OnOff will celebrate its 10th season at the September edition with a retrospective exhibition at the Royal Academy of Arts and also a limited edition book.
OnOff September 2008 line-up
09.30 Louise Amstrup
14.15 Jasper Conran
14.45 Felder Felder
19.30 Reem Alasadi
10.30 J Smith Esquire
10.45 Kaviar Gauche
17.30 OnOff Presents Alexander Koutny, Rozalb de Mura, Mark Fast
17.45 Afshin Feiz
12.30 Bernard Chandran
10.15 Romina Karamanea
14.45 Danielle Scutt
18.30 Falguni & Shane Peacock and Rocky S
09.30 Josh Goot