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Optimism at Turkish fabric show

The Turkish Fashion Fabric exhibition attracted fewer visitors than last season to its two-day show at Olympia in London last week.

But both exhibitors and visitors were satisfied as serious business was done at the event, which has a new closer-to-season dateline.

Derya Yarangumeli, owner of Yarangumeli Tekstil and board member of show organiser Itkib (Istanbul Textile and Raw Materials Exporters' Association), said: "It has been quiet, but a good show. The UK is a strong market for Turkish fabrics, and high street shops all want faster fashion and orders from Turkey because of the quicker deliveries."

Muammer Erdogan, marketing manager at Naz Knitted Fabrics, which supplies high street retailers including Marks & Spencer, Next and Primark, said: "Business has been good. The challenge for us is to meet the UK's frequent orders because although the UK is ordering more, orders are smaller and more often."

The show's new dateline was decided upon by organiser Itkib after it canvassed visitor opinions and found most buyers wanted the event held later. "Customers wanted the show moved to much later than Premiere Vision, because it was only by this time that they knew what they wanted and could fill gaps in their buying," said Yarangumuli.

Exhibitors blamed the Easter holiday for the quiet halls. Jane Banister, agent for Turkish mill Akin, said: "The show has been quiet compared to normal, because Easter has made this a short week and it's harder for people to get out. However, plenty of high street stores have been here."

Organiser Itkib said that while pre-registrations were up, visitor numbers were slightly down overall. It added that organic fabrics had proved a new area of interest for buyers.

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