The 10-piece womenswear range, which will launch into 40 stores in July, has been approved by the Soil Association.
It comprises knitwear, denim and jersey and prices will be in line with Tu’s mainline, starting at £5 for a vest and £18 for crochet knitwear. Tu will also launch an organic kidswear range this summer.
Lucy Drage, who was promoted last year to the newly created role of sustainability manager at Tu, said this year’s collections had been designed to make a bigger impact. “We’ve found that customers like a full collection and last year we just had a jersey range,” said Drage. “Organic is the way forward and we’ll definitely be doing more of it in the future.”
In January, Tu converted almost two million T-shirts into fair trade cotton T-shirts. Sainsbury’s said the T-shirts would continue to retail at £3, and that the price freeze would amount to a £1 million hit on margin.