Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Organic offer increases at Tu

Sainsbury’s will launch its first organic womenswear and kidswear collections under its Tu clothing label this summer, ahead of further organic launches.
The supermarket chain, which trialled a small organic jersey womenswear range last year, is also looking at an organic menswear range and other organic product categories.

The 10-piece womenswear range, which will launch into 40 stores in July, has been approved by the Soil Association.

It comprises knitwear, denim and jersey and prices will be in line with Tu’s mainline, starting at £5 for a vest and £18 for crochet knitwear. Tu will also launch an organic kidswear range this summer.

Lucy Drage, who was promoted last year to the newly created role of sustainability manager at Tu, said this year’s collections had been designed to make a bigger impact. “We’ve found that customers like a full collection and last year we just had a jersey range,” said Drage. “Organic is the way forward and we’ll definitely be doing more of it in the future.”

In January, Tu converted almost two million T-shirts into fair trade cotton T-shirts. Sainsbury’s said the T-shirts would continue to retail at £3, and that the price freeze would amount to a £1 million hit on margin.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.