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Orlebar Brown receives £8m investment

Premium swimwear brand Orlebar Brown has received investment totalling £8m after selling off a minority stake to private equity firm Piper.

Orlebar Brown, which was founded in 2007, has grown rapidly since its debut launching its first womenswear capsule collection in June. Piper’s investment sees it take a “significant minority stake”.

The brand has now set its sights on international expansion and plans to use the funds to expand its presence in the US and Europe alongside bolstering its online marketing across the world.

Co-founder Adam Brown said the deal would allow the team to turn Orlebar Brown into a “globally recognised British luxury fashion business”.

He added: ‘I am delighted to be working with partners who share the same values and ambitions as ourselves, and the team’s extensive experience and knowledge of growing consumer brands will help us accelerate our growth and simultaneously protect our DNA.”

Piper has previously invested in multichannel retailer Boden.
 

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