Grabble, the mobile shopping app, has secured £1.2m of funding from angel investors and hired former Outnet.com stylist Cherry Collins as its fashion director.
The business said the cash injection will allow it to integrate an in-app checkout process for the first time, removing the need to redirect users to an external website. It will also expand internationally, into markets with high mobile usage such as the US and Asia.
Funding has been obtained from a number of sources including the former head of ecommerce at Liberty’s and Harrods, Guy Hipwell, and founder of online footwear retailer Rubbersole.co.uk, Pablo Barclay.
In the newly created role, Collins will be responsible for the curated content on the app, which can be filtered according to price, brand, category and style.
The iOS and Android mobile commerce startup, which launched in October 2013, allows users to buy products from more than 1,500 brands such as Reiss, Asos, Topshop and Selfridges by swiping to like items on the app. Retailers can add products onto the platform for free via their own site.
Grabble co-founder and chief executive Joel Freeman said: “Our aim is to launch in the USA by the Summer, but we are also looking East, having strategically taken investment from influential Angel investors from Asia and the US that could assist us in these exciting markets where mobile usage is growing so fast.”