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Own the Look launches crowdfunding campaign

UK womenswear etailer Own the Look has launched a crowdfunding campaign to raise up to £250,000.

The multi-brand website launched in March 2017 and will use the funds to invest in a digital marketing strategy.

It is seeking to raise between £175,000 and £250,000 for a 17.5%-25% equity pro rata share in the business.

Investors will benefit from a sliding scale of rewards including one year’s free delivery and discounts on orders.

Earlier this year, Own the Look launched its first app and it experienced record sales in March and the beginning of April.

Olivia Cantillon, co-founder and director said: “We’re constantly reminded how socially savvy and digitally driven our girl is. In such a fast-paced landscape we need to ensure we’re engaging and touching our consumer where she spends most of her time, her social channels. Using a mix of influencers, affiliates, celebrity and social advertising, we’re able to do this and we’ve seen consistent growth across our  social channels from doing so. Growing our online and digital presence – this is our focus.”

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