London’s Oxford Street has come top of the shops in a report researched by Drapers and commissioned by the New West End Company (NWEC).
According to a poll of Drapers and Drapersonline.com’s 50,000 readership, Oxford Street outstrips its rivals when it comes to edginess in design, value credentials, breadth of offer, reactive collections and celebrity and designer high street collaborations, compared with the major shopping streets of Paris, Milan, New York and Tokyo.
The UK’s biggest shopping street was also named the most inspirational in terms of store design and visual merchandising.
The report, which is published today was commissioned to mark the start of High Street Fashion Week, which runs from September 6-10. Over the week Oxford Street retailers will take part in a catwalk show and host special promotional events.
Jace Tyrrell, director of communications at NWEC, said: “September is traditionally the biggest month for fashion spend ahead of Christmas. Retailers on Oxford Street are anticipating an unprecedented response to their autumn 10 collections. High Street Fashion Week kicks off on September 6 and £140m of sales are predicted in that week alone.”
Click here for an in-depth analysis of the survey results