Tailor Ozwald Boateng closed London Fashion Week in spectacular style with a 100-model showcase at the Leicester Square Odeon to celebrate 25 years in menswear and his casualwear debut.
Known for mixing sharp tailoring techinques with contemporary cuts and colour, Boateng showcased his first ever collection of casual wear for autumn 10, along with the spring 11 collection on the cinema catwalk.
The 100 male models including Sam Branson, son of Sir Richard Branson and Tyrone Wood, son of Rolling Stone Ronnie Wood, walked out en masse in the accomplished and varied designs.
The collection featured original takes on modern day tailoring such as directional short and suit jacket sets, heritage, hunting-inspired velvet trouser suits teamed with full length DB macs and the inspired use of quilting against tailoring. Colours were bold, in keeping with Boateng’s handwriting, while standout silhouettes included high waisted trousers featuring pocket chains.
“He’s cracked it,” said Marshall Lester, chief executive of transatlantic brand management consultancy ML, who attended the event along with hundreds of celebrities and industry faces. “The production was great and the collection is 100% wearable.”
“It’s awesome,” added Douglas Hood of Savile Row tailor William Hunt. “It’s a man making a statement and Ozwald is the best self publicist out there. It’s elegant, it’s gorgeous, it’s Ozwald at his best.”