Irish branded womenswear chain Pamela Scott has launched a new flagship store concept in Limerick City as it looks to push its own-label product.
The 10,000sq ft store mimics the look of the group’s store on Dublin’s Grafton Street, to create a flagship store for the south of the Republic of Ireland.
The three-floor store on the city’s Bedford Row sells mainstream womenswear brands including Gerry Weber, Bianca, Betty Barclay, Olsen, Ruby Rox, OC by OC and Not Your Daughters Jeans, and there is a dedicated floor for the Esprit brand.
The store concept’s contemporary look has a double-height glass frontage, a spacious interior, a wood and steel staircase central feature, floor-to-ceiling graphics and spotlighting.
The store will also feature Pamela Scott own labels including its casual fashion brand Twist and its contemporary trend-led brand Sophie B.
Director Richard Barron said the company was planning to expand its own-label offer.
“It’s about 20%, we want to push it to about 50% in the next few years. We may even wholesale it in Europe when it is more established. In this economic climate own label gives you more control and good margins. Trade has been hard in the Republic of Ireland since April but we’re holding our own.”
Barron added that the company had looked at locations for UK stores but had not yet found the right deal.
The chain has 14 stores. The existing store in Limerick’s Crescent Shopping Centre will remain open.