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Panache appoints new head of marketing

Panache Lingerie has appointed a new head of marketing, Victoria Sargeson, replacing Jenni Bianco who left in February after four years.

Sargeson was previously head of marketing and retail channel at eyewear firm Marcolin Group, formerly Viva Eyewear, working on brands including Guess, Gant, Swarovski, Diesel and Tom Ford.

She said: “I am delighted to join the business at this very exciting time with our consumer campaign ’Modelled by Role Models’ launching later this year as well as many other new initiatives.”

Bianco became head of brand marketing at Mountain Warehouse in February.

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