Trade show Panorama has acquired premium denim trade show Selvedge Run, which is also based in Berlin.
Jörg Wichmann, Panorama CEO, and Shane Brandenburg, the co-founder of denim and heritage clothing specialist Selvedge Run, said in a joint statement that they expect “synergies” between the two businesses.
The shows have been working together for the last two seasons.
“Selvedge Run represents authentic brands, products with a strong character and craftsmanship,” said Wichmann. “By this fusion we see an important step to strengthen our direction and visions for the future and to put international industry topics further in the focus of action.
“With Selvedge Run being a part of Panorama we reach out to new target groups and create connecting synergies.”
Brandenburg, who will remain responsible for the direction and concept of Selvedge Run, echoed his new partners’ optimistic rhetoric.
“After seven successful Selvedge Run editions it’s time for us to reach out to a new level. With the wide range and the logistic power of Panorama we see a good opportunity to unfold the full potential of our exhibitors and their brands and to open it to a wider audience,” he said.