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Panorama Berlin bolts on trade fair Selvedge Run

German menswear trade show Selvedge Run has relocated to run in tandem with fellow Berlin exhibition Panorama Berlin, after reaching an agreement.

Selvedge Run, a relative newcomer focusing on “quality garments“, will move into Marshall House at Messe Berlin for its next edition on 16-18 January, where Panorama is located.

Both events will run concurrently but independently.

Selvedge Run will operate alongside Panorama‘s denim, progressive casual and lifestyle segment Nova Concept.

Jörg Wichmann, chief executive at Panorama Berlin, said: “The cooperation with Selvedge Run gives us the opportunity to further develop our product portfolio for Nova Concept.

”The result will be a very interesting product range for the denim and progressive casual markets, one that will really appeal to national and international trade show visitors.”

Panorama Berlin said it plans to work closely with Selvedge Run on visitor services.

It added that it aims to open up long-term growth and development opportunities “for everyone involved“ through the cooperation agreement.

Selvedge Run launched in 2015.

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