Berlin trade show Panorama is launching a new area dedicated to companies offering digital solutions for fashion retailers.
The next edition, which is being held between 3 - 5 July, will include the new digital space in order to illustrate that “digital is not the enemy but rather a friend”.
The new space will be located in hall six of the exhibition.
According to Panorama, up to 60 companies will be selected to showcase their retail solutions, from mobile photo studios to sales-platforms and virtual showrooms.
The new retail solutions area will also have a section dedicated to store design and merchandising.
René Schnellen, MD of Panorama Berlin said: “As an industry platform, it is the best way for us to meet decision makers in the fields of trade and industry. After a great success last season, we welcome the further expansion of retail solutions in order to provide our industry with even more room for visionary ideas.”