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Panorama launches digital trade show

Berlin trade show Panorama has launched a digital edition, which is accessible throughout the year.

Panorama digital

The virtual show,, allows visitors to access each brand’s look book, contact details and information on its bestsellers or key pieces.

Buyers can explore the 450,000 sq ft trade show or create a personalised tour, filtering brand by category and/or country.

“Panorama Digital is a brand new network that connects the global scene of fashion buyers to our strong portfolio of brands,” explained the show’s chief executive Jörg Wichmann. “We are creating a world of experience within which visitors can explore, move around and discover fashion 24/7 around the globe.”

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