Berlin trade show Panorama has launched a digital edition, which is accessible throughout the year.
The virtual show, panorama-digital.com, allows visitors to access each brand’s look book, contact details and information on its bestsellers or key pieces.
Buyers can explore the 450,000 sq ft trade show or create a personalised tour, filtering brand by category and/or country.
“Panorama Digital is a brand new network that connects the global scene of fashion buyers to our strong portfolio of brands,” explained the show’s chief executive Jörg Wichmann. “We are creating a world of experience within which visitors can explore, move around and discover fashion 24/7 around the globe.”