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Panorama shakes-up layout

Berlin trade show Panorama is changing its layout for its upcoming January edition.

The exhibition halls will now be split by gender to make it easier for visitors to navigate. Each hall will also be split into specific areas for casual, formal, classic and contemporary clothing.

Hall 1 and 3 will feature womenswear and hall 5 accessories.

Menswear is in hall 2 while casual and unisex collections are in hall 4. Footwear is in hall 6.

Hall 7C is dedicated to first-time exhibitors, while hall 7B is plus-size fashion. Lectures take place in hall 7A.

Hall 9 will link the show to partner trade show Selvedge Run.

“After 10 successful seasons, we decided to take the concept we’ve used so far and revise it in a way that makes sense,” said Jörg Wichmann, CEO of Panorama Berlin.

“Shaping Identities describes our mission and is also what we are asking our brands to do: sharpen your profile and present your brands with a strong message. Thanks to a new hall structure, expanded lifestyle areas and our brand-new community areas, Panorama Berlin remains the best platform for this.”

Panorama will take place on 16 to 18 January at Messe Berlin.

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