Pantone has named deep purple “Ultra Violet” the colour of 2018.
The global colour authority said the hue reflects a desire to look to new possibilities and seek refuge from today’s over-stimulated world
The Pantone colour of the year helps inform trends in fashion, furniture, interior and beauty. Previous colours of the year have included “Greenery” (2017), “Rose Quartz and Serenity” (2016), “Marsala” (2015) and “Radiant Orchid” (2014).
Leatrice Eiseman, executive director of the Pantone Color Institute, said: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Ultra Violet – a blue-based purple that takes our awareness and potential to a higher level.
“From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.Historically, the colour has been linked to mindfulness and inner inspiration.”
Pantone pointed to deep purple’s connection to counterculture. The shade has been used by musicians Prince, David Bowie and Jimi Hendrix, and is associated with spirituality and meditation.