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Pantone unveils the colour of 2018

Pantone has named deep purple “Ultra Violet” the colour of 2018.

 

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The global colour authority said the hue reflects a desire to look to new possibilities and seek refuge from today’s over-stimulated world

The Pantone colour of the year helps inform trends in fashion, furniture, interior and beauty. Previous colours of the year have included “Greenery” (2017), “Rose Quartz and Serenity” (2016), “Marsala” (2015) and “Radiant Orchid” (2014).

Ultra Violet has already been spotted on the spring summer 18 catwalk at Carolina Herrera, Calvin Klein and Gucci.

Leatrice Eiseman, executive director of the Pantone Color Institute, said: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Ultra Violet – a blue-based purple that takes our awareness and potential to a higher level.

“From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.Historically, the colour has been linked to mindfulness and inner inspiration.”

Pantone pointed to deep purple’s connection to counterculture. The shade has been used by musicians Prince, David Bowie and Jimi Hendrix, and is associated with spirituality and meditation.

Readers' comments (4)

  • You'll see a lot of this colour in TX MAXX and M&M in 2019 then...

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  • Martin Ailion

    Looks nice on a rail but not an easy colour for a lot of complexions to wear. I've had this colour and shades of it in my Spring collections but uptake was very mixed.

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  • Colour of the year is less important now , Pantone can state their case but influencers such as the Kardashian’s or other ‘celebs’ really call the shots. Many will remember emerald green as the colour for 2013....... everyone bought into it apart from the consumer!

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  • darren hoggett

    Typical of a trade that tries to create demand where there isn't any.

    You can tell customers all you like about being 'the' colour, but they will still buy what they want, which is usually the safe and most practical colours which will have marketing departments with no retail experience in tears.

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