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Paprika launches ecommerce

Women’s young fashion brand Paprika has launched a transactional website in a bid to increase awareness of the brand.

Customers will be able to buy dresses, playsuits, knitwear and jackets and coats on with prices ranging from £17 to £35.

To coincide with the launch of the online store, Paprika has created a limited edition of ten party dresses for the Christmas season.

John Quinn, chief executive of Paprika parent company Fashion Finder, said: “We are looking to cater for a wider audience and by targeting a younger age range we hope to offer these shoppers something new. We feel that with its unique handwriting Paprika offers a strong point of difference and we’re excited to gage customer response.”

Paprika, sister brand to young fashion brand Rare, has concessions in value chain New Look and department store chain Debenhams.

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