Women’s young fashion brand Paprika has launched a transactional website in a bid to increase awareness of the brand.
Customers will be able to buy dresses, playsuits, knitwear and jackets and coats on paprikafashion.co.uk with prices ranging from £17 to £35.
To coincide with the launch of the online store, Paprika has created a limited edition of ten party dresses for the Christmas season.
John Quinn, chief executive of Paprika parent company Fashion Finder, said: “We are looking to cater for a wider audience and by targeting a younger age range we hope to offer these shoppers something new. We feel that with its unique handwriting Paprika offers a strong point of difference and we’re excited to gage customer response.”