Online retail parcel volumes grew 16.8% in February compared with the same month last year, according to the IMRG MetaPack UK Delivery Index.
A month-on-month fall is typical at this time of year, but the 14.4% drop from January was better than February last year when volumes fell by 20%.
The delivery index results were closely aligned with the sales growth results in February, which were up 18%.
Retailers scaled back discounting last month with average parcel order values up 19% on last year.
Andrew Starkey, head of e-logistics at IMRG, said: “2016 has the potential to be a seismic year in many respects, as there is plenty of uncertainty surrounding macro events that may influence shopper confidence.
“The biggest of these is the EU referendum, but the outcome of the US presidential election and the changing fortunes of the Chinese economy could both have a significant impact on the performance of the retail sector here. For the time-being however, the e-logistics sector looks to be in a good place with the percentage of on-time deliveries remaining high and almost reaching 95%.”
Kees de Vos, chief product officer at MetaPack, added: “It’s reassuring to see that delivery Index results are aligned with sales growth results and that in February we have reverted back to a more stable level of volumes.
“The retail landscape, however, is evolving and the impact of outside events will affect the Index this year. Change is also being brought about by new opportunities that are being afforded to consumers.”