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Paris shows underline key trends

Paris womenswear exhibitions Who’s Next and Prêt à Porter cemented their authority as a fertile hunting ground for UK-relevant trends last week.

Despite providing commercial buying opportunities for womenswear buyers, UK indies were thin on the ground, but exhibitors said attendance from high street stores was good.

“We’ve been here for two days and we’ve only seen one independent buyer. But the show has been worthwhile because of the international interest we’ve had,” said Winnie Lok, owner and designer of directional label Mauvette Philips.

Atmosphère, the directional section of Prêt à Porter, and womenswear show Who’s Next offered retailers an opportunity to crystallise spring 09’s biggest trends. Florals, tribal prints, draping and embellished necklines dominated rails, with most brands interpreting the trends with more flair than seen earlier in the season.

New looks included cropped leather jackets and textured fabrics, with laundering the key treatment. Neutrals and a return to the bohemian look with folk prints and heavy embellishment also featured.

Attendance was up 6% at Prêt à Porter, with international visitors making up two-fifths of the numbers. The next edition of Prêt à Porter runs from January 30 to February 2.

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