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Parkers pens deal to take on Laurèl

Parkers has been appointed the UK and Republic of Ireland agent for womenswear brand Laurèl, two months after Escada sold the brand with its Apriori and Cavita labels to German investment firm Mutares.

Laurèl has 25 accounts in the UK, but Parkers wants to grow this to 40 for spring 10. Michael Hellin remains UK agent for Apriori and Cavita. For details on Laurèl, call 020 7434 1994.

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