Paul Sinton-Hewitt, founder of the Parkrun running event series, is to launch a new sportswear brand that resonates with his ethos of running as inclusive and fair.
Contra is set to launch its first pilot range later this month, starting with a small range of garments in ten sizes for both men and women.
Sinton-Hewitt said he wanted to create a sports brand that is ethically produced, using high-quality fabric and the best design, manufactured in European factories paying staff a fair wage.
He said he was aiming for: “a range of clothing in sizes that fit everyone, without gender-specific colours and with advertising that seeks to support and understand, instead of shaming and patronising.”
Profits from the company will go to Parkrun.
Sinton-Hewitt started Parkrun, a free 5km timed running event, in Bushy Park in London in 2004, and there are now 560 events across the UK. He was awarded a CBE in 2014.