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Partners in Fashion plots Frank Walder’s UK growth

Womenswear agent Partners in Fashion is to represent German mainstream brand Frank Walder in the UK. The agency plans to aggressively increase distribution over the next two years.

Partners in Fashion managing director Monika Bartscht said: “We would like to grow Frank Walder’s distribution in the UK and Irish markets to 250 stockists over the next two years.

“The brand is very flexible and service-oriented, which will stand it in good stead in the current climate where buyers are trimming budgets and analysing where they have done well. Our customers are looking for suppliers who can weather the storm with them.”

The brand, previously known as Frankenwälder, sits alongside Gerry Weber in many of its 180 UK and Republic of Ireland stockists and specialises in soft unlined jackets and details such as ruched collars and ruffles.

The range is predominately co-ordinates aimed at women aged 45 and above. Each season, two collections are split into five or six drops. Prices range from T-shirts at £10 up to jackets for £60.

Partners in Fashion will temporarily relocate to a new showroom on London’s Oxford Street from the new year until the end of May 2009, due to building work at its Newman Street offices.

Other brands represented by Partners in Fashion include Michèle, Tendenza and Kirsten. Call 020 7636 4207 for details.

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