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Party atmosphere continues on day three at Pitti

The party continued as the sun shone on the third day of Pitti Uomo (Thursday June 16), despite mixed reviews on footfall from some brands.

pitti uomo spring 17

As Drapers waded through the well-heeled crowds the stands appeared buzzing, although word on the via was buyers were slow to appear this morning as the festivities lasted late into the night in many of Florence’s hotspots, including that little known establishment, Gilli bar.

Some exhibitors noted the show was a bit quieter than the January edition but many said they expected to see a lot of their remaining accounts later today as the final day, like all shows, tends to fall flat.

That being said a few brands mentioned the England v Wales match may take precedence for UK buyers this afternoon as the game kicks off at 3pm….


The mood of the show on day three:


Marc van Amstel, international sales manager at men’s tailoring brand Circle of Gentlemen: “It has been a good show but we did miss a lot of buyers. We saw most of the department stores but a lot of the European indies that usually come are not here. Every retailer has an obligation to be fully informed, to see the trends and colours for the season and Pitti is the only show that matters now as Berlin has fallen by the wayside.”


Tarlach de Blácam, managing director of Irish knitwear brand Inis Meain: “Pitti is always a good show for us however spring is never as busy as the autumn edition. There have been a lot of Japanese and European buyers here as well as UK independents. The UK is a growing market for us, there is huge interest in European made product and better quality product for menswear in particular.”


Harry Flynn, director at British knitwear label Alan Paine: “We’ve had our regular Italian customers as well as some new ones. It has been quieter than it normally is but we always come to Pitti as it suits our product best.”


Heike Kuschwald, international sales manager at Falke: “We are satisfied with the show but it seems to be quieter than the January edition. We have made some interesting contacts and had some buyers from London and Birmingham on the stand.”


Gordon Lawrie, national account manager at Barbour: “Wednesday was very busy for us and I’m hoping today will be good. Pitti is always a positive show and a great opportunity for us to see a lot of press and buyers and showcase the collection. We’ve seen a mixture of Italian and UK buyers mainly, both department stores and indies. I suspect we won’t see that many UK buyers this afternoon while the match is on though!”


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