British designer Patrick Grant is to close his E Tautz store at 71 Duke Street in London’s Mayfair on 28 July, as rising rents and rates combined with the migration of customers online made the store unviable.
The company said it will shift its focus online and expand its range, as well as adding new stockists.
“The landscape of fashion retailing is changing quickly and more and more of our customers are preferring the convenience of shopping at etautz.com,” said Grant, E Tautz creative director. “Tied to the already high, and sharply rising rents and rates in central London it simply no longer makes good business sense to keep our Mayfair store open.”
The store was opened in October 2014 and was designed by London architects Sanderson Studios to reflect the menswear brand’s belief in simplicity, craftsmanship and fine materials.
Grant launched a social enterprise brand called Community Clothing in 2016 to capitalise on factories’ spare capacity during seasonal lulls to provide extra work to fill the gaps. Community Clothing launched a transactional website for its menswear and womenswear in March this year.
Drapers has contacted Grant for comment.