London ready-to-wear label E Tautz has been awarded the second annual British Fashion Council and GQ magazine Designer Menswear Fund.
The label, which was originally founded in 1867 but was relaunched in 2009 by Patrick Grant, who is creative director, will receive a £150,000 grant and take part in a bespoke mentoring programme over the next 12 months.
Grant said: “It’s been an exciting year for E Tautz but I didn’t expect this at all. It is an important prize and makes a massive difference. We’ve already seen how much of a difference to made to [last year’s winner] Christopher Shannon. We have gained an enormous amount from the mentoring already.”
Dylan Jones, editor of British GQ and chair of London Collections Men said: “I would like to congratulate E Tautz, the second brand to receive the BFC/GQ Designer Menswear Fund.
“Patrick demonstrated unique flair, precise craftsmanship and an inherent sense of commercial awareness, which combined with the financial and mentoring support will elevate the business placing it at the forefront of the global menswear stage.
“It’s no secret that where British menswear leads the international menswear scene follows.”
Designer brands Astrid Andersen, Christopher Raeburn, Matthew Miller and Sibling joined E Tautz on this year’s shortlist, which was established in partnership with mobile phone maker Vertu in September 2013 and mirrors the BFC’s Vogue Fashion Fund for womenswear labels.