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Paul & Joe founder takes over London stores

Paul & Joe will reopen its London stores after the labels founder Sophie Albou bought them from the former UK franchisee PJ One, which shut them down earlier this year.

The three stores in London’s Knightsbridge, Chelsea and Covent Garden, will reopen before the end of the month. The first of the three in King’s Road, is scheduled to reopen today.

“Paul & Joe believes it’s strength will continue to be in retail driven activity and this move to control the stores will not only increase brand awareness with the UK consumer but communicate the brand message more effectively.”

Paul & Joe said the UK was now its second largest market and that the decision to take over the stores from PJ One was a “strategic move”.

Paul & Joe also operates a diffussion line called Paul & Joe Sister. Accessories, jewellery, watches, homeware and glasses are also sold in the UK.

Paul & Joe said in a statement: “Sales figures have shown an increase year-on-year within [Paul & Joe’s] existing independent and department store [stockists]. By establishing this widely anticipated standalone store strategy the Paris-based brand plans to build on its already increasing turnover.”

“Paul & Joe believes it’s strength will continue to be in retail driven activity and this move to control the stores will not only increase brand awareness with the UK consumer but communicate the brand message more effectively,” the statement added.

Paul & Joe was founded in 1995.

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