Womenswear designer Paul Costelloe has launched a menswear range into selected department stores this autumn.
The collection, called Paul Costelloe Man, has been produced under a five-year licence by menswear supplier Berwin & Berwin for the UK and Republic of Ireland.
The range, aimed at men aged 30 and above, includes formal and casual styles in linen and fine wools. It has gone into four House of Fraser stores and three John Lewis shops, as well as Austin Reed in London’s Regent Street.
Berwin & Berwin chief executive Simon Berwin said he hoped the range would eventually be distributed overseas. “I have known Paul for many years and admire his work in womenswear,” he said. “I told him I felt there was an opportunity for a UK and Irish designer to deliver a successful menswear collection. Unlike our other licences, which are limited to the UK, this is one that we truly believe we can develop with our international partners.”
The range is expected to expand for autumn 08 and Berwin & Berwin is looking for more retail partners. Wholesale prices start at £25 for shirts, rising to £150 for suits.