Premium brand Paul Smith has launched a kidswear line for autumn 10, its first foray into children’s clothing for ten years.
The Paul Smith Junior collection has a bright colour palette with pieces inspired by Smith’s men’s and womenswear collections.
The boys’ range features shirts in Smith’s signature multi-coloured stripe pattern, as well as floral and bold graphic prints. The range also includes puffa jackets, T-shirts and parkas as well as classic corduroy blazers and cashmere knits.
The girls’ line includes silk dresses in floral prints, wool smocks, jersey long-sleeve T-shirts and chunky knits.
The collection is for ages 0 to 14 years and will be sold in Paul Smith stores and concessions as well as through wholesale accounts from September.