Paul Smith is to open a store in Birmingham’s Mailbox shopping centre later this year
The shop will house collections for men and women, including footwear, accessories and curiosities. The 1,634 sq ft unit will overlook the Mailbox’s Urban Room and sit alongside Harvey Nichols’ 45,000 sq ft store, Tommy Hilfiger, Calvin Klein Underwear and Boss, as well as the Mailbox’s canalside bars and restaurants.
Founder Sir Paul Smith said: “I always try to come up with totally unique shops, wherever they are in the world.” He added: “What’s lovely about this one is it has a great mix of clothes and accessories for men and women, as well as a few unexpected twists and turns too.”
Simon Samuels, partner at Brockton Capital, joint owners of the Mailbox, said his strategy involved “curating an exciting retail mix”. “We know that Paul Smith will be a hugely welcome addition to our strong and diverse fashion offer,” he added.