Premium brand Paul Smith will open a womenswear store in Claridge’s hotel in London next month.
The store, which will be located next to Claridge’s Ballroom in Brook Street, Mayfair, will sell womenswear, footwear and accessories. Paul Smith said a number of pieces will be exclusive to the store, which will be the brand’s second UK store dedicated to womenswear.
Founder Paul Smith, said: “We are really excited to be opening a beautiful shop in Claridge’s selling clothes and accessories for women and a small selection of gifts for men.
“I have been a big fan of the hotel for many years and have held several women’s shows there in the ballroom. It’s original Art Deco style really appeals to me so having this shop is very special to me.”
The store, set to open in mid-September, will be decorated with pink and cream striped walls, two large tiered tables in the centre of the room and two 1930’s Italian Murano glass chandeliers.
Paul Smith has 14 UK stores.