London-based accessories brand Paul’s Boutique has hired a new head of marketing and ecommerce, as it continues its push to grow in international markets.
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Yulia Livne has previously held senior marketing roles at fragrance brands Jo Loves from September 2014 to August 2015 and Yohji Yamamoto Parfums from September 2012 to September 2014.
Paul’s Boutique has been focused on international expansion over the past couple of years, moving into China and Spain in 2015. It now has 850 global stockists, up from around 400 in October 2014.
It is also increasing its penetration in existing markets such as France, where it has signed 80 accounts for autumn 16, up from its current 15.
The brand is now in talks with potential partners to expand into the Middle East, Japan and Australasia for spring 17.
Paul’s Boutique will launch a cruise collection later this year in response to the increased international demand. The 31-piece collection will be available for delivery in November. Wholesale prices will range from £14 to £26.
Paul’s Boutique has 20 stockists in the UK, including Asos.com, John Lewis and Topshop.