UK footwear independent Pavers is to open 20 stores under its young fashion fascia Staccato over the next two years.
In a bid to increase group turnover by £20 million to £65m by 2009, Pavers is to roll out Staccato, which currently has three stores, starting with a shop in County Antrim in Northern Ireland later this year.
It plans to open 20 stores in the UK and Republic of Ireland. Pavers managing director Stuart Paver said the market was ready for the assault, claiming its Staccato store in York was outselling Clarks and Ravel on a square footage basis.
"Staccato is a top-quality product with all the fashion input of Dune and Kurt Geiger," he said. "We are outselling rivals thanks to high conversion and good product." Staccato's average price is about £55 for women's shoes.
The retailer's existing stores are in York, Ashford in Kent and Braintree, Essex. Two more have been signed, including Antrim, to open later this year.
Licensed for the UK by Pavers, Staccato is a Chinese retail concept that has more than 3,000 stores in its home market. It manufactures more than 10 million pairs of shoes annually. All products and shopfits are supplied directly from China.