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Peacocks hires top D&G model for Christmas campaign

Value retailer Peacocks has signed leading model Rachel Alexander to star in its Christmas campaign.

Storm-model Alexander, who is also starring in campaigns for Dolce & Gabbana, Celine and Liberty this season, will model Peacock's Christmas collection in the retailer's look book, reinforcing Peacocks' move to up its fashion credentials.

Peacocks' Christmas collection will hit stores this week and includes trend-led pieces like military jackets, leopard print shirts and sequined trousers and dresses.

The value chain is also featuring Argentinean model Eugine in its look book, which was shot by Josh Olins.

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