Peacocks, the value retailer, will launch a “thrifty thirty” collection, comprising 10 full outfits for £30 next month.
The range comprises coloured skinny jeans, printed shift dresses and casual jerseys and will be in selected Peacocks stores from January 15.
Peacocks head womenswear buyer, Antonella Bettley said, “We’re giving our customers a post Christmas pick-me-up with the launch of our value based outfits, which have been designed to give customers the chance to update their style for just £30. With everything from coloured skinny jeans to nautical dresses, there is something to suit every shape and style.”
Peacocks, which has over 550 stores in the UK, employing over 5,000 people, saw “cracking” Christmas trade last year boosted by party dresses designed in collaboration with Pearl Lowe.
In May, the former chief executive of Asda, Allan Leighton, was made chairman of the company, prompting speculation that he would lead a flotation or a sale.
Earlier this month, reports suggested that the Peacocks group, which includes Bonmarche, was considering hiving off its Bonmarche chain in an effort to restructure its capital base. The retailer has around £240m of debt. Peacocks has tried to sell it twice previously but failed to find a buyer.
The retailer is in advanced talks with its lenders, according to reports, about a new capital structure.