Peacocks will unveil three concessions in Woolworths later this year, with the first set to open on August 20 in Camberley.
Peacocks will also open concessions in Woolworths in Portsmouth and Carlisle in September.
"Peacocks at Woolworths" will stock all of the value chain's collections, including menswear, womenswear, footwear and accessories, alongside Woolworths' Ladybird kidswear range.
Jenny Macintyre, Woolworths assistant manager in Camberley, said: "We're really looking forward to having Peacocks at our store, the fashions are fantastic and our shoppers will be spoiled for choice on opening day. With the new collection from Ladybird next to the new Peacocks our first floor is going to be the most fashionable it's ever been."