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PENELOPE CRUZ IN VERSACE

PENELOPE CRUZ IN VERSACE

"She's such a sexy woman, but this dress is a disaster - the meringue look doesn't work. The nude colour is difficult to get right and it didn't work on Penelope. She's lucky to have dark colouring, so strong colours look stunning on her. This was the opposite - I kept thinking of those dolls used to cover toilet rolls."

Tania Wicklowe, womenswear buyer, Giulio in Cambridge

HELEN MIRREN IN CHRISTIAN LACROIX

"Nicole Kidman and Cate Blanchett looked great, but Helen Mirren was utterly gorgeous. The shape was elegant and not too flashy, plus it was a great length. I'm sure plenty of mature customers will want to imitate her. It summed up a key palette for spring, with neutral and nude tones."

Fiona Harrington, manager, Anna in Primrose Hill, London

NICOLE KIDMAN IN BALENCIAGA

"Nicole Kidman's dress was the real star this year. Visually, red was the strongest colour of the evening and it always translates commercially. Our interpretation of this look will also be halterneck, but it won't be as dramatic around the collar - particularly the size of the bow, which will have to be diluted."

Alex Bernstein, director, eveningwear supplier Bernshaw

CATE BLANCHETT IN ARMANI PRIVE

"This dress picks up on the metallic trend, which is still key for our customers and will continue this year. The silhouette is great - the column shape has been very successful for us commercially. The only challenge with selling it to a broader customer base would be the single shoulder detail."

David Barker, managing director, Emma Somerset, 12 stores nationwide

CAMERON DIAZ IN VALENTINO

"Cameron looked amazing. Her dress was interesting, glamorous and flattering; a case of Valentino does Issey Miyake to great effect. The vertical pleats were very forgiving and made hers a really commercial dress in a shape that could cater for a variety of body shapes. It would definitely sell well - it represents accessible glamour in a versatile style."

Steve Cochrane, owner, Psyche in Middlesbrough

GWYNETH PALTROW IN ZAC POSEN

"The neutrals that dominated at this year's Oscars will filter through commercially, but they are hard to wear. This peachy shade did not suit Gwyneth's pale complexion - it's better on sun-kissed skin. Also, the sheer, pale fabric will not work for us."

Claire Hoorigan, head of operations, Sunday Best in Rawtenstall, Lancashire

JENNIFER LOPEZ IN MARCHESA

"J-Lo looked fantastic in a style that will sell well. The shape was great - the high street will pick up on it and use it in a shorter length in baby doll styles for the teens upwards, while the length that J-Lo wore will be ideal for people in their mid-thirties. It was a current look but with a classic twist, so it was perfect for what people are after right now."

Lorraine McCulloch, marketing manager, Cricket in Liverpool

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