Mitchell Jacobs, founder and former owner of contemporary men’s shirting and accessories brand Duchamp, is to introduce a new collection to the premium menswear market.
Penrose London will be a luxury-led offer comprising shirts, ties, scarves and cufflinks.
“The design personality is sophisticated and understated with an early 1960s look personified by Sean Connery’s portrayal of James Bond,” said Jacobs, who will be Penrose London’s creative director.
“Colour is important but it is a softer palette with colours combined in a harmonious way. Designs are subtle, woven patterns are still sumptuous and tactile and the patterning is more discreet,” he added.
The new company is a joint venture between three partners – creative director Mitchell Jacobs; sales and marketing director Michael Whitby-Grubb, who joins from Aquascutum; and a third yet-to-be-announced person who will become managing director.
Whitby-Grubb said: “This is a high-end product and we’re pitching it at 30 key global retailers including Lane Crawford, Selfridges, Harrods and premium independents.”
The first collection, which will be delivered in June, includes tie prints sourced from 1960s French textiles with colours including shades of gold, purple, deep burgundy and flashes of anthracite.
There are two tailored shirt styles – the Milan with a slightly pointed collar, and the London which has a higher collar at the back of the neck and a Jermyn Street-inspired shape. Both styles will be available with a twin-barrel buttoned or French cuff and are presented in pastels and delicate striping.
Penrose London will be shown at Florence’s Hotel Baglioni during trade show Pitti Uomo on January 13-16. The collection, priced between £70 and £275, will also be shown at a yet-to-be-confirmed London hotel in February. Call 07990 548076 for details.