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Pentland appoints new fashion brand director

Pentland Brands has promoted Nicola Matthews to the role of fashion brand director with responsibility for both the Karen Millen and Ted Baker footwear businesses.

Matthews became brand director for Ted Baker at Pentland in September 2017 and the new role was created following the announcement last month that Pentland is the new global footwear licensee for Karen Millen.

She was commercial director at Karen Millen from December 2013 to October 2016 and previously held senior roles at ILoveGorgeous, Jacques Vert Group, Hobbs and LK Bennett.

Pentland has also promoted Charlotte Cox to the role of director of the team sports brands Canterbury and Mitre. She was previously vice president for strategic customers since June 2015.

Kevin McFayden has been appointed brand director for the outdoor brand Berghaus and will join the business in September. He will be based at Pentland Brands’ north east headquarters in Sunderland. McFayden was previously head of brand communications at Nando’s UK. 

Andy Long, CEO of Pentland Brands, said: “We’ve made significant progress in transforming Pentland Brands; we’re now a simpler business, with a leadership structure designed to give brand directors a more consumer focused role in leading brand growth.

“Nicola, Charlotte and Kevin bring a wealth of commercial brand building experience to our business and will play a critical role in leading our brand strategies so that more people see, buy and love our brands.”

 

 

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