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Pentland Brands appoints new COO

Pentland Brands has promoted Chirag Patel to the role of chief operating officer.

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Patel was previously global strategy and portfolio director for the business. In his new role he will continue to lead the Pentland Brands strategy and planning process, as well as leading growth through the acquisition of new brands and footwear licences.

Patel, who previously worked across sales and marketing roles for Datamonitor and Power Plate International, joined Pentland Brands in 2011 as global vice-president of marketing and product for Mitre International. He was promoted to managing director of the brand in 2013 before moving to Lacoste in 2014 as global vice-president of product and marketing.

In 2017, Patel then joined the Pentland Brands Executive team as director of strategy and portfolio, where he led the team behind the investment in US sneaker brand, SeaVees, and the footwear joint venture business with the Lacoste Group.

Andy Long, CEO, Pentland Brands, said: “Our focus in 2017 was on setting our business up for growth, so we can make our brands matter to more people. This year is about delivering what we’ve set out in our three-year plan, so we’ve evolved Chirag Patel’s role. Chirag will take ownership of our operating model, governance structure and make sure the way we’re working day-to-day keeps us on track to deliver our goals.” 

Pentland’s brands include Ellesse, Butterfly Twists and Speedo.

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