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Pentland Brands appoints new Red or Dead president

Pentland Brands-owned fashion brand Red or Dead has appointed Julia Massey as brand president. Massey was formerly director of new businesses and licensing at Reebok International.
In addition, Red or Dead has appointed Anna Ward as designer. Ward will work directly with creative director Katie Greenyer.

Pentland Brands acquired Red or Dead in 1996 and has expanded the range to include footwear, watches, spectacles, bags and sunglasses.

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