Brand house Pentland has parachuted Ian Blackman, managing director of its Ted Baker division, into the top role at its ailing Kickers footwear brand to drive its turnaround.
Blackman, who took over as managing director at Kickers last week, said he planned to grow the label and re-establish its fashion credentials. "The brand needs to change. It has gone stale and needs some renewal," he said.
Pentland sells the Kickers brand under licence from French group Kickers International BV.
Pentland recently axed womenswear from Kickers' offer, withdrawing it from almost 60 outlets including concessions in Debenhams and House of Fraser.
Blackman will continue to oversee Pentland's Ted Baker licence. The former boss of Pentland's Kickers division, Tony Parkin, has left.
Kickers attempted to lift its fashion credentials in February through a collaboration with designer label House of Holland, which created a range of footwear based on Kickers' iconic 1970s Kick-Hi boot.