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Pentland reshuffles executive structure

The brand management company is making some major changes to its staffing.

Pentland Brands has appointed Canterbury CEO Chris Stephenson to lead its active division and Lacoste Chaussures brand president Richard Newcombe to lead the footwear division, while David Robinson and Marco Ellerker are set to depart.

Stephenson and Newcombe will start their new roles from January 2017.

Chirag Patel, currently global vice president of product and marketing at Lacoste Chaussures, will become director of global strategy from 1 October. He will be responsible for the strategic shape and growth of the Pentland brand portfolio, which includes labels such as Speedo, rugby brand Canterbury and Boxfresh.

Robinson, currently president of Speedo International, and Ellerker, currently president of Pentland’s lifestyle division, are both leaving the firm but will remain for the next few months to “support the transition to this new structure”.

“Our consumers and our customers are changing, and we need to change with them,” said chief executive Andy Long. “These changes remove complexity in how we work and make us more agile and effective in the way we go after growth opportunities and integrate new brands into the Pentland family.

“One of the great benefits of our family ownership structure is our ability to plan and build for the long term, and to do business in a way that we can all be proud of.”

He thanked Robinson and Ellerker for their contributions and wished them success for the future.



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