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People: Sarah Curran, - Web wardrobe mistress

Having started out in the industry as a fashion agency sales executive, Sarah Curran spent seven years as a sub-editor at media group News International before opening London boutique Powder. She moved to the south of France three years later and launched in April 2006, stocking brands from Betty Jackson, Cacharel and Paul & Joe to Manoush, 18th Amendment and Orla Kiely. Its success brought Curran back to the UK and she runs the firm from Nottingham.