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Having started out in the industry as a fashion agency sales executive, Sarah Curran spent seven years as a sub-editor at media group News International before opening London boutique Powder. She moved to the south of France three years later and launched my-wardrobe.com in April 2006, stocking brands from Betty Jackson, Cacharel and Paul & Joe to Manoush, 18th Amendment and Orla Kiely. Its success brought Curran back to the UK and she runs the firm from Nottingham.