Ethical fashion brand People Tree is to begin producing band merchandise. The brand’s first venture is a tour t-shirt for British group Keane, with more band collaborations likely to follow.
Keane approached the brand directly to create Fair Trade t-shirts as part of a bid to keep its merchandise and packaging ethical. People Tree then signed 999 Design Group to create the artwork, based on Keane’s Perfect Symmetry album cover.
A spokesman for People Tree, said: “Band merchandise is a new area for People Tree but one we are excited about. Music and fashion have a great synergy so it seems a perfect avenue to continue delivering the Fair Trade agenda. Having such a tried and tested relationship with a company of 999’s quality and reputation made them an obvious choice to work on the designs for Keane and we look forward to developing this relationship.”
The limited edition run of 500 eco-white t-shirts were produced in India by Assisi garments, one of People Tree’s Fair Trade producer groups. They will be sold via Keane’s website and on the band’s Canadian tour at the end of 2009.
Keane’s Tom Chaplin said, “We are passionate about being as ethical as possible with all our packaging and merchandise, so we thought it fitting to work with one of the world’s most pioneering Fair Trade fashion brands.”
People Tree is also working with 999 on a co-branded autumn 09 collection.