People Tree is to make its clothing more fashion-focused and will open its first standalone UK stores after signing ex-Topshop supremo Jane Shepherdson as product adviser.
"We wanted to examine how we could build the business and are looking at ranges that are a bit more directional," said founder Safia Minney.
The fair trade company also aims to introduce more drops into its ranges, but its ethical credentials outlaw the short lead times pioneered by Shepherdson at Topshop.
For example, People Tree orders cotton before it has been grown, uses hand looms for weaving and sea freights all its product. "It means doing the work that bit earlier and having to take more risk," said Minney.
Shepherdson's influence will be seen in a small autumn 07 range and more substantially in the brand's spring 08 collection.
People Tree is also on the hunt for franchise partners to open its first standalone store in the UK. It will follow a similar format to a 530sq ft kiosk-style fair trade store that Minney already operates in Japan.
People Tree had a turnover of £1 million last year, with projected sales of £1.5m this year.
The company has 100 wholesale accounts in the UK, including 20 Topshop stores and a concession in US retailer Whole Foods Market, which debuted in London this week.